IBELIV

A WOMAN AT THE ORIGIN Tiana is the eldest of 11 siblings, two girls and nine boys. In Madagascar, the boy represents for the parents a better guarantee for the future, and is of capital importance: a greater work force, transmission, inheritance. As a result, and with a large family, parental affection was not always equitable. But Tiana has an entrepreneurial temperament, and when she found herself raising her son Liva alone at a very young age, she showed ingenuity and courage. Alongside her studies, she made objects with her own hands to meet their daily needs, and quickly became aware of the importance of handicrafts for women's independence. She taught her son perseverance, kindness and sharing, and worked hard to ensure he received a quality education. She enrolls him in the best schools, saving up to send him abroad. She wants him to succeed more than anything, and encourages him to study to become a chartered accountant in France. For her, this profession represents the financial guarantee of her son's future, and justifies the sacrifices and self-sacrifice required by such a separation. FROM DREAMS ... With the treasures of his island and its cultural values firmly anchored in his memory, Liva also made some wonderful encounters once he arrived in France. Human encounters of course, but he also discovered design, which has always fascinated him. At the same time, chartered accountancy brought him rigor and an understanding of economic life. Enthusiastic and freshly graduated, he took up his first positions in a company, only to be disillusioned.... In a hierarchical organization that leaves little room for development, let alone creation and travel, he sees no horizon. It's time for a rethink. He soon decides to return to his roots. The idea was to design accessories that made the most of Madagascar's natural resources and ancient know-how, while adding a contemporary touch. TO REALITY Tiana, who has always been involved in crafts and the perpetuation of know-how, was enthusiastic about her son's idea. She threw herself wholeheartedly into the project, working with him to recruit the first craftsmen. Faced with the scope of the project, they stuck with it, symbolically naming the brand IBELIV. IBELIV's aim is to offer Malagasy women a professional and emancipating perspective. Their motivation and desire to do well are enough to make them part of the adventure. Each woman becomes the craftswoman behind IBELIV creations, but also the craftswoman of HER own life. She puts her love, her story and her aspirations into the pieces she makes, making each one inimitable and nourished by a true soul. Today, the adventure is made up of several hundred craftsmen, but the philosophy is intact and scrupulously passed on to everyone who joins the team: to embody progress and fulfillment together.